Free classifieds in India has converted me from miserable to satisfied.
My
father died 2 years back and left me with an old restaurant that my
great grandfather started with my grandfather 60 years ago. The
restaurant has stood the test of time and still has a very small but
loyal customer base who had been eating there for generations, but it
has remained pretty much the same since it was started, it gets an
occasional paint and repair job once every decade and that's about
it. I was a software engineer working with a corporate company,
earning around 30 Grand a month, but I wasn't happy with the job, the
job was pretty close to modern slavery, and the kind of work I did
there wasn't satisfying for the soul.
I
wanted to take over my father's business, but I knew nothing about
restaurants and to make matters worse the restaurant wasn't making
enough dough for me to take care of my family's finances, as newer
more efficient competitors had cropped up everywhere. I wanted to
develop my business, all the banks I approached for a loan were
sceptical to say the least as the property that I wanted to attest
for the loan, was slowly crumbling into pieces.
One
fine day I was sitting at my restaurant and going through all the
feasible options available, when I noticed a strange trend, more and
more people were starting to get parcels there, instead of walking
into a restaurant to eat which made me realize that food is my
commodity not the restaurant, so I decided to market my food
specially and use the whole restaurant space to start a full-fledged
delivery based cloud kitchen. We ran a Kerala cuisine restaurant in
Chennai, which was highly in demand, I next wanted to market my
product and service in a low but highly effective cost that made me
turn toward free
classifieds in India on the internet – Used by
millions of people all over India. There are so many portals where
one could place free classified ads such as Quikr, Olx, Izydaisy.com
to name a few in the World.
Within
a few months of me placing those free
classifieds in India websites and using the
social media to create awareness about my business, orders came
rushing into my roof. I previously was just making 20 Grand running
the restaurant business but then just in a few months it turned into
70 Grand, later a profitable amount of 100 Grand a month, I had to
quit my job, which I wanted to do for a very long time, hire more
chefs and delivery men. Our business got so much traction that people
even started asking for our franchise. It was my humble opinion that
we were not ready for a franchise yet, but we did manage to start
another branch on the other end of the city which is also working
great with the help of classifieds, and now I have incorporated
YouTube marketing to the mix. We now have our own dedicated food
channel that drives more consumers to try our products. I have also
started learning to cook, I help out in the kitchen occasionally, for
the first time there is nothing much to complain about in my life,
free
classifieds in India has converted me from
miserable to satisfied.
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